United Nations Global Call Out To Creatives: Help ...
Posted: Apr 01, 2020
The United Nations (UN) needs your help in translating critical public health messages into work that will engage and inform people across different cultures, languages, communities and platforms. The shortlisted work will reach everyone, everywhere.
BUDGET: Volunteer opportunity
ELIGIBILITY: Any creative, any medium, anywhere in the world over 18 (or the age of majority in your location)
DEADLINE: April 9, 2020 6:00 p.m. London (England) time
You have the power to change the world. The UN needs your help to stop the spread of coronavirus (COVID-19).
We are living in unprecedented times. The World Health Organization (WHO) is leading and coordinating the global health response to coronavirus, helping to ensure all countries are ready to prevent, detect and respond to the pandemic. To be effective we need people everywhere to adopt public health precautions, act in solidarity, and prevent the spread of misinformation.
It is not too late. No one can do everything, but everyone can do something. Together, we can save lives, protect resources and care for each other.
The UN needs a range of creative solutions to reach audiences across different age groups, affiliations, geographies and languages.
A minimum of 10 pieces of work will be chosen by the Selection Panel. And in support of this global campaign, the Selected Creators will all:
Have their work shared across UN and media supporter channels, reaching a global audience
Have their work shared across TLNT channels (including Talenthouse, Ello and/or Zooppa), reaching over 4 million creators and fans around the world
Have their work seen and potentially shared by a global audience across every industry
Potentially receive additional exposure through having their work showcased in digital galleries, physical exhibitions amongst other opportunities
Details of the Call
Use any creative medium to produce work that captures one of the coronavirus key messages below, in a clear, impactful and shareable way.
Know the symptoms
Do more, donate
Find more information, inspiration and existing assets for each key message HERE
By submitting your work to this brief you agree to grant the UN, all supporters and else anyone who wants to share this positive message, permission to use your work. Anyone who uses the work will be asked to credit the creator (but we cannot guarantee this).
Share your work on social, tag @WHO @UN @UnitedNations @Talenthouse and use the hashtags: #CovidOpenBrief #UNCovid19Brief #FlattenTheCurve #SafeHands #AloneTogether #ViralKindness #StopTheSpread #Coronavirus #Covid19
Bring your own magic to these key messages – a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences not yet reached
Capture one of the above key messages per submission
Only include messaging derived from UN-guidance and are true to the spirit of the public health needs
Don’t use UN or WHO logos in your work
Don’t deviate from the key messages provided above
Don’t include language that is or could be interpreted as inflammatory, discriminatory or stigmatizing
Don’t include images or photos of people who are, or look, under 18 years old.
Only include images or a photo of someone once you have their consent to use it for the purpose of this brief. Obtaining this consent is the sole responsibility of the participant
Launch: March 30, 2020 at 5:00 PM
Submission Deadline: April 9, 2020 at 6:00 PM
Creators Selected: April 22, 2020 at 6:00 PM
Important To Know
Please note, that during the Submission Period, your submission may be showcased to the public on the UN’s microsite featuring shortlisted work, UN social and digital channels, supporter’s channels or TLNT (including Talenthouse, Ello and Zooppa) marketing channels.
The UN and all supporters will be asked to credit the creator where work is shown but this cannot be guaranteed.
All submissions will become visible on the brief after the announcement, but you are encouraged to share your work on your social channels from Launch.
All submissions must be original (meaning not using third party pre-existing copyright materials). No stock imagery is allowed to be used.
Creators must own all rights to use all elements included in the work submitted.
Submissions can be pre-existing or created especially for this opportunity.
All creators retain ownership of their work. However, by submitting you hereby grant the UN, supporters (including, but not limited the BBC, Facebook, individual supporters), TLNT (including Talenthouse, Ello and Zooppa), the Selection Panel (to be confirmed), a non-exclusive, worldwide, royalty-free license to use your submission from Launch until 1-year from the Selected Creator Announcement. The UN and supporters may use or adapt your work as they wish to make it fit for purpose. The UN and supporters will be asked to credit the creator where any work is used.
If you are a ‘Selected Creator’, you will retain ownership of your selected work and receive the incentive detailed above.
The UN will continually review the submitted work and shortlist the most suitable work. All shortlisted work will be accessible to the UN and their supporters around the world, to use across all media platforms. The Selection Panel will select a minimum of 10 pieces of work from all shortlisted submissions. During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you may be asked to provide the original files of your work and a scan of your ID and required to sign our Awardee Agreement.
A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. The selection criteria is based on Creativity (40%), Originality (30%) and Overall Understanding of the theme (30%).
What to Submit
You can submit work in any of these file formats:
Illustration and graphic design (formatted for social) – AI or PSD
Video (between 6 seconds and 3 minutes long) or GIF – MP4
Audio (music, PSA, comedy) – Soundcloud
Copy (news or magazine articles) – PDF
Activity concept (ideas for activities to do when staying home e.g. home concerts, sing-along handwashing, contagious acts of kindness) – PDF
Please submit high resolution, layered files.
In the ‘Description’ section of your submission, include your name and any social tags which the UN or any supporter should use were showing your work
Include ‘Source: World Health Organization’ where applicable
You can submit work in any of these languages: English, Spanish, French, Italian, Arabic, Portuguese, German, Hindi, Bengali, Malay, Thai, Japanese, Indonesian, Urdu, Swahili, Nigerian Pidgin, Yoruba, Turkish
Please only submit work originally created by you
How to Submit
Submit ONLINE ONLY via the project website. Please read all instructions and terms carefully before entering.
QUESTIONS? Email firstname.lastname@example.org