ART + ENTREPRENEURSHIP Vol. III
“The Art of Storytelling—Branding Your Business”
May 10, 2018, 1:30-4:30 pm
Tube Factory artspace, 1125 Cruft St, Indianapolis
ABOUT THE SERIES
The Speak Easy, Big Car Collaborative, and Central Indiana Community Foundation want to create opportunities for collaboration between art and entrepreneurs. To do so, they are blending the ways artists and entrepreneurs create through this innovative workshop series. For our third Art + Entrepreneurship workshop, Ryan Hunley (Owner of Second Street Creative and Director of CreativeMornings/Indianapolis) will walk attendees through the role storytelling plays in promoting a business, service, or idea. He’ll also lead a panel discussion of some of Indy’s most influential storytellers on the inner workings of successful brand identities
TICKETING
Cost: Free for Speak Easy Members, $25 for the Public
Tickets: Required through Eventbrite
Light Snacks + Drinks Included
Eventbrite RSVP Link: http://bit.ly/IndyAE3CG
Link to Facebook Event: https://www.facebook.com/events/163347561022627/
FULL WORKSHOP DESCRIPTION
The story that branding tells is sometimes just as critical to a business’ success as the product sold or the customer service delivered. This is equally true whether the organization is a freshly-formed startup, an individual freelancer, or an established corporation.
For the third Art + Entrepreneurship workshop, Ryan Hunley will walk you through the role storytelling plays in promoting a business, service, or idea. As Owner of Second Street Creative and Director of CreativeMornings/Indianapolis, Ryan is well-versed in what it takes to craft visual stories that powerfully tell a brand’s message. He’ll share the foundational strategies and best practices he uses to create logos, websites, and entire identity systems that inform and inspire. Ryan will also guide you through how to identify and explore your own story through a variety of collaborative branding activities. You’ll learn the central tenants of brand strategies and benefit from a host of examples.
After taking a deep dive into the inner workings of successful brand identities, you’ll gain perspective from a panel discussion featuring some of Indy's most influential storytellers and entrepreneurs, including:
● Michael Kaufmann: Owner + Founder, This is Meru
● Jennifer Magley: Founder, Open Gym Indy
● Amy McAdams Gonzales: Owner + Designer, Matinee Creative
● Elle Roberts: Freelance Writer
● Jingo de la Rosa: Illustrator, Jingillo
● Nick Turner: Founder, ShipperTech
ABOUT RYAN HUNLEY:
Ryan Hunley is Owner and Art Director at Second Street Creative, an Indianapolis-based creative boutique,
specializing in web and brand development. Though he has collaborated with clients from all over the world,
Ryan takes special pride in his work focused in Indianapolis. Ryan also serves on the board of The Speak
Easy and is Executive Director of CreativeMornings/Indianapolis. While passionate about design and
community building, Ryan’s most fulfilling project is raising his two wonderfully stubborn, endlessly curious
and altogether irresistible young daughters with his wife Andrea, principal of an IPS magnet school. Their
family of four lives, works, and plays in the heart of downtown Indianapolis.
