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Olay + ArtWorks “Light as Air” Contest

Posted by Art Works + Olay ; Posted on 
Visual - DEADLINE :  
Olay + ArtWorks “Light as Air” Contest

   

Olay + ArtWorks “Light as Air” Contest

Olay launched Whips in November 2017 as a light-as-air moisturizer marketed primarily to young women. Formulated differently to work differently, Olay Whips can hold up to 1000x its weight in water and skin-loving ingredients, enabling the product to flash absorb into skin for a light-as-air finish.

ArtWorks and Olay are partnering to host a contest to select regional (Ohio/Kentucky/Indiana tri-state area residents), women (identifying) artists to develop public art activations inspired by the Whips product and the complementary theme “Light as Air”.

Creative works should be inspired by the Olay Whips product; use of the Olay Whips logo is permitted, however, art should not be a literal reproduction of the logo and may be inspired by brand assets (font, color, or imagery). ArtWorks will manage a juried design competition to inform public art outcomes inspired by the product. The launch period will be in Spring 2018.

ArtWorks will implement a series of thoughtfully and strategically curated activations, which includes opportunities for clusters of vinyl mini murals and large-scale sculptural installations, in the neighborhoods of Over-the-Rhine and the Central Business District in the urban core of Cincinnati, OH.

For more information, visit https://lightasairolaycontest.com/pages/index.php

PARTNERS

Artsopolis Network Members: Akron OH | Austin TX | Bainbridge Island WA | Birmingham AL | Boston MA | Cape Cod MA | Cincinnati OH | Cleveland OH | Colorado Springs CO | Columbia SC | DuPage County IL | Durham NC | Essex County MA | Flagstaff AZ | Flint MI | Fort Lauderdale FL | Indianapolis IN | Kalamazoo MI | Kansas City MO | KeepMovingOKC | Macon GA | Main Line Area PA | Marin County CA | Marquette County MI | Mendocino County CA | Middlesex County NJ | Milwaukee WI | Montgomery County MD | Napa Valley CA | Nashville TN | Niagara County NY | Oklahoma City OK | Orange County CA | Orlando FL | Ottawa IL | Panama City FL | Pittsburgh PA | Providence RI | Quito, Ecuador | Richardson TX | Sacramento CA | San Antonio TX | St. Cloud MN | St. Croix Valley MN/WI | St. Johns County FL | Stillwater MN | Tallahassee FL | Tampa Bay FL | Utah | Ventura CA | York County PA