Even if you’re relatively fluent in social media, how can you market your book there without taking unnecessary hours away from your writing time?
Building a social media presence is a necessary part of the job for most authors, and even if you grew up with platforms like Facebook and Twitter (or MySpace!), you may not really know how to use them effectively to grow your audience and promote your book.
Join book editor and marketer Leslie D. Davis on Saturday, October 24 from 10 a.m. to 12 ... view more »
Even if you’re relatively fluent in social media, how can you market your book there without taking unnecessary hours away from your writing time?
Building a social media presence is a necessary part of the job for most authors, and even if you grew up with platforms like Facebook and Twitter (or MySpace!), you may not really know how to use them effectively to grow your audience and promote your book.
Join book editor and marketer Leslie D. Davis on Saturday, October 24 from 10 a.m. to 12 p.m. EST in this marketing workshop for authors of all types of books and all types of book publishers. During class we’ll cover:
· Choosing the best platform(s) for you and your book
· Finding your audience
· Personal branding & book branding
· Choosing the most effective handles
· Using your short “bio” spaces wisely
· Cross-platform cultivation
· SEO, Keywords, tags, and hashtags
· Using images & video
· Content marketing & value-added posts
· Types of posts you should use regularly
· Interaction, and why it’s necessary
· Paid ads on social media
· Incorporating blogs or vlogs
· Using Hootsuite for automated posting
· And much more, including what NOT to do!
Get your questions ready if you have them, and sign up now to reserve your spot!
Leslie D. Davis is a book marketing consultant, editor, and writer specializing in metadata and Amazon marketing to drive online book sales. With a background in book publishing, publicity, and digital marketing, she has worked with numerous New York Times bestselling authors and was mentored by seasoned publishing professionals at a mid-size publisher in New York. Leslie graduated from Purdue University with an MA in French Linguistics. She contributes a monthly column to the Indiana Writers Center blog, helping Indiana authors to market and publicize books better, and to better understand the industry in general. Find her at leslieddavis.com.
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