The Story of your Business and the Business of your Story

STORYTELLING is a critical skill for all businesses and not-for-profits. Learn to harness the power of your organization’s story to attract, retain, and engage customers, clients or donors.

Join us for two interactive workshops in which you’ll learn to:

• Discover the important stories about your business
• Sharing and Telling Your Stories

April 15, 2016
Digging for Your Stories

In this first session, the presenters will guide you through a process that will help you discover a collection of important stories about your business. You will then make decisions about your target audience and purpose in telling your stories, establishing concrete goals for how you want to use stories to engage customers, clients, donors and members of your team.

April 22, 2016
Shaping and Telling Your Stories

In this session, the presenters will help you refine the stories you generate in session one. We will look specifically at the necessary elements of a story and elements of a compellingstory. You will craft the details of a particular story for your business to make it as compelling as possible. You will then learn some specific, easy-to-implement skills to tell your story for maximum impact.

Presenters
Ellen Dunnigan is the President and CEO of Accent on Business specializing in public speaking and communication skills. Sally Perkins is a professional storyteller who offers coaching to help individuals use storytelling in professional presentations. Together they make the perfect team for The Story of Your Business and the Business of Your Story.