IRT Seeks Audience Development Manager

IRT Seeks Audience Development Manager

Posted by Indiana Repertory Theatre

Posted: Jun, 02, 2016


 Unknown, IN, Unknown

JOB TITLE: Audience Development Manager (Full Time Salary, Exempt)

DEPARTMENT: Marketing and Communications

REPORTS TO: Director of Sales & Marketing


The Indiana Repertory Theatre is a life-long destination of choice for people of all ages and backgrounds seeking enjoyable and meaningful theatre experiences. Using theatre as a springboard for personal reflection and community discussion, our productions and programs will inspire our neighbors to learn about themselves and others. As an arts leader in the state of Indiana, the IRT invites collaborations with other top-quality community institutions, with the goal of making Indiana a vibrant home of cultural expression, economic vitality, and a diverse, informed, and engaged citizenry.   


Reporting to the Director of Marketing, this position develops, manages and tracks marketing functions for all subscription campaigns, developing the future sustainable audience of the theatre‚Äôs core series. Representative duties include planning, budgeting, advertising, promotion, tracking and reporting results across multiple sales channels. Identifies and implements best practices in audience engagement. Exceptional time management, knowledge of theatre and excellent writing skills are requirements of the position.


  • Plan marketing strategies and implement best practices to maximize income from fixed-seat and flexible season ticket packages.
  • Plan audience engagement strategies and campaigns to attract and retain patrons across product lines.
  • Monitor campaigns, analyze sales activities/trends and report results.
  • Collaborate with the Director of Sales & Marketing to develop strategies, pricing and revenue goals.
  • Work with Telemarketing to coordinate outbound contact strategies and promotions.
  • Strategize and communicate with the IRT Ticket Office Manager to implement inbound contact protocol and order fulfillment procedures that increase patron acquisition, retention and average spend per household. Work with the Development department on the patron path, constantly monitoring leads to be used by Telemarketing and Telefunding, in addition to creating and communicating benefits that best suit the season ticket holder. 
  • Collaborate with members of the Marketing and Communications team to develop advertising collateral/materials (print, electronic and digital).
  • Clearly communicate campaign timelines, packages and pricing.
  • Monitor best practices of other theatre and entertainment organizations in the sales of subscriptions and season tickets including web seminars.
  • Work with other departments within the organization and vendors as appropriate.
  • Train and message season ticket sales campaign to internal and external constituents.
  • Determine best practices for lead generation and database efficiencies.
  • Write programmatic and promotional copy for print collateral, website and other channels.
  • Plan promotional opportunities for the IRT including various arts events, community events, and IRT Marketing representation at various events to develop and maintain audience relationships.


  • Four-year degree and 4+ years of relevant professional work experience in marketing, sales or communications
  • Advertising, direct response marketing, communications, event management and/or fundraising experience is preferred. 
  • Excellent verbal communication and writing skills.
  • Knowledge of theatre and appreciation of the arts.
  • Comprehensive knowledge of direct mail, telemarketing, email, mobile, and social marketing strategies and best practices.
  • Understanding of latest technologies and capabilities related to implementing campaigns.
  • Demonstrated ease with using databases and analytical tools/spreadsheets to perform analyses, execute marketing strategies and communicate results. Experience with Tessitura is a plus.
  • Possesses the following traits/skills: positive work attitude, initiative, attention to detail, follow- through and strong communication skills.


INTERNAL: Frequent contact with all levels of staff employees and actors.

EXTERNAL: Contact with community organizations, other theatre staff members, board members, volunteers, and vendors.

CONTENT OF CONFIDENTIAL INFORMATION: Will have access to confidential programming and marketing plans, organizational financial information, staff and actor biographical information.


This position requires the ability to sit for long periods of time to conduct daily business operations. Position also requires the hearing and visual acuity to converse with internal and external constituents in person, over the phone, and via electronic communication with or without reasonable accommodation. Manager will need to maneuver behind and around the stage and move throughout the theatre to conduct business during rehearsals and performances.

SPAN OF SUPERVISION: Provides guidance to Box Office Representatives, Telecommunications Agents and interns.

SUPERVISION: Reports to the Director of Sales & Marketing but must have the ability to work independently and make sound decisions with a high level of autonomy.

To apply for this position, please email a resume, cover letter and salary expectations to