Commercial Article is an annual journal that profiles the lives and work of design figures from Indiana who haven’t received the attention their incredible achievements merit.

Stupid, Inc. was founded in Indianapolis in 1959 by three buddies from the Herron School of Art. They wanted to create a sensation that was even more stupid than the hula hoop! Stupid, Inc. produced wild and wacky novelty stationery and other gag gifts like aerosol sprays and matchbooks that were sold across the country and in high-end British department stores like Selfridges.

Please join us and our friends at Cat Head Press for the launch of Commercial Article 12, the story of Stupid, Inc., a chapter of Indiana’s design history that you’ve never heard of! Author Nicole Sholly will be on hand to chat and tell you more!