Instructor: Leslie D. Davis

“What does a book publicist do? What do they not do? What am *I* supposed to do?!”

Book Publicity 101 answers all these questions and more. This course covers all the basics for authors either interested in traditional publishing or considering hiring a publicist on their own. Topics include:

Sample book launch timeline
What a book publicist actually does
What a publicist needs from you
Best tips for a successful partnership
Press releases
Book reviews
Print media
Radio, podcasts, & television
Soliciting quotes /blurbs/endorsements
Book launch parties, signings, & other events
Interviewing
Publicity angles for news & pop culture trends
Continued publicity months & years post-publication
How digital media intersect with marketing
And much more!

Bring your book or work in progress, and bring your questions. We’ve got a lot to cover!