This hand-lettered sign, displayed outside Heidelberg Haus, proudly displays the business’ name and the phrase “Heidelberg Cafe and Gifts.” The front of the building also features a long, zigzagging stripe in the colors of the German flag and painted vines and flowers on the dumpsters and the brick surrounding them.

Hand-lettered signs are popular with businesses, as they allow the business to express their brand’s unique personality through art, support local artists, and draw the eyes of potential customers.