This hand-lettered sign, displayed outside East Side Variety, proudly displays the business’ name painted on the storefront windows of the shop, along with a mural image of an open-armed child replicating the “Dora the Explorer” character, a blue monkey head, brightly colored banners, and additional text indicating some of the available merchandise. Hand-lettered signs are popular with businesses, as they allow the business to express their brand’s unique personality through art, support local artists, and draw the eyes of potential customers.