This two-sided hand-lettered sign, displayed on E. 38th indicating a private drive to approach the location of Rock Hard Tattoos, proudly displays the business’ name, with the text “TATTOOS” inside an irregular pink oval shape, with text indicating the business’ phone number. Hand-lettered signs are popular with businesses, as they allow the business to express their brand’s unique personality through art, support local artists, and draw the eyes of potential customers.