This graffiti piece inspired by consumerism is part of a body of work that makes up one of the few sanctioned graffiti areas left in Indianapolis, IN. The alleyway just east of Virginia Avenue in Fountain Square stands as a testament to the talent of the young, aspiring graffiti community as well as the more well-known graffiti writers in the area. Constantly changing, this living alleyway represents the very nature of the art form and the state of graffiti in Indianapolis.

iConsume reads, “The goals of corporate consumerism require that we fail to seek better alternatives, that we even fail even to see the existence of a problem to be solved, that we live according to an entirely inadequate set of values, that we suffer and, if necessary, die for profit. – David Edwards”

In the 1996 book, Burning All Illusions: A Guide to Personal and Political Freedom, David Edwards argues that there is often no greater obstacle to freedom than the assumption that it has already been attained. In this text, Edwards advanced the thesis that corporate structural factors conspire to make the mass media give a picture of the world that goes beyond the political indoctrination, to encompass almost all aspects of personal life, by constantly promoting the values of blind consumerism.