Tippecanoe Arts Federation Offers Arts Marketing Workshop Series

The Tippecanoe Arts Federation provides capacity building and professional development workshops for artists, organizations, and individuals across our service area. Previous sessions have covered topics such as:

• fundraising & resource development
• grant writing
• marketing
• nonprofit finance management
• exhibition preparation for artists
• artwork pricing
• These workshops are hosted by experienced professionals from our community and beyond! Workshops are FREE for TAF members. TAF also offers one-on-one assistance to its members by appointment. For more information, please contact TAF’s Chief Operating Officer at coo@tippecanoearts.org or (765) 423-2787.

Upcoming Workshops

Arts Marketing Workshop Series

Update your website, supe up your social, and add some polish to your promotional strategies with this online arts marketing workshop series. Just in time for holiday season, this 5-part workshop series is tailored for artists and other arts professionals. All workshops are free and will be presented by THE GRAYIST in partnership with the Tippecanoe Arts Federation. You may register for one, several, or all of the workshops here.

Branding: How It Is Used in Marketing and Promotions
October 21, noon – 1 pm
Branding is the distinct signature you present to the world, but how do you create it?  In this session, we will discuss how to work with an agency or graphic designer, and how they create your brand through color, fonts, and symbols. Register >>

Social Media Part 1: Overview of Facebook, Instagram, Twitter
October 28, noon – 1 pm
In this session, you will learn the dominant type of audience for each social media outlet and best practices for Facebook, Instagram, and Twitter. Register >>

Social Media Part 2: Overview of Pinterest, YouTube, LinkedIn
November 4, noon – 1 pm
In this session, you will learn the dominant type of audience for each social media outlet and best practices for Pinterest, YouTube, and LinkedIn. Register >>

Content Strategy & Digital Marketing
November 11, noon – 1 pm
Now that you have your brand and have chosen which social media outlets are the best for you and your business, it is time to create a strategy on how to manage what you are going to post and how often. We will also introduce newsletters and the importance of creating an email list. Register >>

Ecommerce Website with Digital Marketing
November 18, noon – 1 pm
Creating an Ecommerce site is easier than ever, but which format is best for you?  You will learn the difference between Shopify, WooCommerce, Squarespace, and Wix. Register >>