Indy Butterflies

Following a national trend to create interactive murals specifically for sharing on Instagram, Buckingham Companies commissioned artist Kelsey Montague to paint a set of butterfly wings for their CityWay II development in downtown Indianapolis. Visitors can stand in the middle of the two wings and take a selfie, then share it using the hashtags given.  The deliberate incorporation of the sharing culture in public art creates instant brand identity for the developer, the artist, and the viewer.

Denver, CO-based artist and graphic designer Kelsey Montague creates brightly-colored, simply-created works that integrate public art, design, and social media.  Her “What Lifts You” app creates an instant social media post incorporating her work, whether or not one has encountered it in person.