Tortas Guicho

This hand-lettered sign, displayed on the brick above the windows of Tortas Guicho, proudly displays the messages “Try a… Torta,” “Genuine Mexican,” and “tacos” and “burritos” with corresponding pictures. Hand-lettered signs are popular with businesses, as they allow the business to express their brand’s unique personality through art, support local artists, and draw the eyes of potential customers.